Filippino men are expected to pay greater attention to their appearance and personal care over the forecast period, in keeping with social and mobile lifestyles and the growing emphasis on sport and fitness activities. This will support demand for products across a number of men’s grooming categories, including men’s bath and shower, men’s deodorants and men’s fragrances.
Men’s skin care is projected to be one of the most dynamic categories within men’s grooming in retail volume terms. Although some men are happy to use female-oriented products, there is a growing interest in products that contain ingredients specifically designed for men’s skin and its unique characteristics.
With the diverse needs of men in relation to personal care and grooming, brands are seeking new ways to add value and extend lines. Men’s fragrances is one of the most popular products among Filipino men, encouraging several key brands, such as Axe and Nivea Men, to integrate fragrances into products to enhance their brand portfolio.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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