Sales of men’s grooming are expected to rise over the forecast period. While traditional categories such as shaving are likely to remain flat, stronger growth is anticipated in underdeveloped areas, particularly premium grooming products.
Dutch men are expected to become more open to developing multi-step daily routines using a broader range of grooming products. The idea of self-care is becoming increasingly gender-neutral, and men are feeling more confident in purchasing and using sophisticated products across skincare, hair care and fragrance.
The growing demand for premium, clean label, and natural grooming products will continue to support e-commerce growth. Although this channel is now in a more mature phase, a steady increase in share is expected.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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