Men’s grooming is projected to experience growth during the forecast period, boosted in particular by the performance of men’s deodorants. Consumers will increasingly opt for male-specific brands as the economic climate improves.
Men’s shaving products is likely to continue to enjoy stable growth rate over the forecast period. This projection is primarily based on the beard trend, which seems unlikely to lose momentum in the short term.
Similar to other categories within beauty and personal care, men’s grooming will see the lines between skin care and shaving blurred. With social media raising awareness about the importance of self-care, line extensions are anticipated to emerge.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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