Retail volume sales of men’s grooming are set to dip, albeit slowly, over the forecast period, while only modest growth is expected in retail value (constant 2024 prices) sales. Importantly, the male population is set to rise in 2025, but fall steadily over the remainder of the forecast period.
Then local brand Aras by Biok Laboratorija has the potential to register good results over the forecast period. A local powerhouse in beauty and personal care, Biok Laboratorija is expected to be ready to reinvent and reinvest in the Aras brand and target the niche of locally designed mass products for men, including men’s shaving and men’s toiletries.
Innovation is not an important aspect of men’s grooming in Lithuania. The innovation witnessed in men’s shaving is mainly found in men’s razors and blades and post-shave.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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