Men often prefer electric razors, viewing the products as being more efficient and requiring less time to use.
Men are set to continue preferring grocery stores to buy products, with these retailers driving sales of mass products in men's grooming. Within bath and shower, men will often select brands when they are on discount, keen to obtain affordable price points, often above added benefits.
Mass brands will remain the dominant players in men's grooming over the forecast period, as many men view purchasing premium products as unnecessary. However, niche e-commerce retailers are increasingly offering goods within a mid-higher price bracket that offer specific benefits or treat specific problems.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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