Men’s grooming in Indonesia is expected to maintain a dynamic retail value CAGR at constant 2024 prices in the forecast period, driven by changing societal attitudes and the influential role of social media platforms such as Instagram and TikTok. These platforms have become vital tools for educating men about skin care and personal grooming, with influencers and brands normalising the idea that skin care is not just for women, but a long-term investment in health and self-confidence.
One of the key trends emerging in men’s grooming in Indonesia is the rise of multifunctional skin care products, which combine basic skin protection with additional benefits, such as anti-pollution, hydration, or post-sports recovery, catering to the busy lifestyles of urban men. As more men prioritise convenience and efficiency in their grooming routine, multifunctional products offer a practical solution by addressing multiple concerns in a single application.
The influence of the K-pop trend has played a significant role in motivating Indonesian men to pay more attention to their grooming habits, and this is also likely to be evident moving forward. With K-Pop idols often epitomising a clean, polished, and well-groomed appearance, many men have become more aware of the importance of personal hygiene and fragrance.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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