Expectations for stable growth in men's grooming during the forecast period are driven by higher incomes and a rising emphasis on personal appearance. In addition, the growing population imbalance between women and men has led to increased pressure on men to enhance their appearance, both to attract attention from women and to make a professional impression at work.
Due to the consistently hot weather in Vietnam, dandruff remains a significant concern for men when selecting shampoos and conditioners. While many products in the market utilise menthol or mint to offer a refreshing and cooling sensation, the strong scent can be overpowering, and some users have reported issues like hair loss and dryness after use.
Despite men's grooming brands targeting modern channels, the range of product and brand choices remains somewhat limited, with more diversity found in large supermarkets, hypermarkets and beauty specialist retailers. Traditional grocery stores typically carry products from major players like X-Men or Romano, primarily focusing on items such as shampoo or facial cleansers.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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