Sales of men’s grooming are projected to see strong growth over the forecast period in value terms (at constant 2024 prices). This growth is expected to be driven by improving living standards and increased social interactions in professional settings, leading men to allocate more of their budget towards personal care.
Currently, men’s grooming products predominantly feature strong, masculine scents across both the mass and premium segments. However, shifting beauty standards, partly influenced by the rise of South Korean male beauty influencers, are reshaping how men want to present themselves.
Innovation is expected to focus on delivering faster and more effective men’s shaving products, with this being an area with significant growth potential, with men increasingly seeking convenient yet gentle solutions for their grooming routines. While traditional razors and shaving foam remain popular, there is rising demand for depilatory creams that offer quick, painless hair removal while also slowing hair regrowth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!