Men’s grooming will register stable constant value and volume growth over the forecast period. With inflation expected to continue to fall, disposable income growth and growing consumer awareness about men’s grooming products will drive increasing demand.
Among older men of over 50-years-of age, consumers are more conservative and generally stick to a limited range of grooming products and are hesitant to incorporate additional items into their daily routines. For these individuals, shaving products and hair care will likely continue to be the most commonly used grooming essentials.
As with beauty and personal care in general, there will be increasing demand for offerings with a more natural positioning. In response to this, brands will prioritise clean formulas and focus on launching products with natural ingredients that are free from chemicals and additives.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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