Men’s grooming is projected to experience a decline in value sales (at constant 2024 prices) over the forecast period. This is despite a notable reduction in the illegal market, which has particularly impacted categories such as men’s shaving and deodorants.
Premium men’s grooming is poised for value growth, primarily supported by rising product prices and an expanding range of offerings, especially in deodorants. Unlike traditional premium fragrances, deodorants offer a more accessible price point while still delivering a sense of luxury and sophistication.
Men’s hair care is expected to experience steady growth as consumers move away from family-use products and show increasing interest in solutions tailored to their specific needs. During the review period, price hikes - especially in specialised formulations like anti-dandruff and hair loss control shampoos- prompted many to reconsider their usual purchases.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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