Men’s grooming will register stable constant value growth over the forecast period. Growth will be driven by rising interest in men’s skin care, beard care, and wellness-oriented products.
Latvian men will increasingly adopt grooming routines beyond the basics. More nice products such as exfoliating scrubs and under-eye products will slowly gain traction.
Innovation in men’s grooming is likely to centre on effectiveness and routine simplification. Multifunctional products, such as all-in-one wash and scrub formulas or serums and moisturisers in one, will gain traction.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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