Men’s grooming is projected to see steady if unspectacular growth in value terms (at constant 2024 prices) over the forecast period. The long-term trend for men’s grooming in Sweden will likely continue to be the gradual segmentation of the category.
Men’s shaving will likely continue to struggle for more significant growth due to the facial hair trend. Most Swedish men maintain stubble or light beards, relying on trimmers and men’s shaving products less frequently.
Innovation in men’s grooming is likely to focus on convenience and routine-building rather than new product development. Multifunctional and travel-friendly formats, such as all-in-one facial cleansers, moisturisers with SPF, or starter sets, are expected to see increased interest.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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