Growing self-awareness of one’s appearance and the prioritisation of grooming needs are expected to strengthen the performance of men’s grooming in the forecast period. These factors, for example, are likely to lead to the rising use of styling agents, skin care products and fragrances by men.
There is a large and growing number of men’s skin care brands present in Malaysia and many of these are expected to focus on branching out into new and more niche areas of skin care with high potential for growth and untapped demand. For example, men’s skin care in the form of facial cleansers is set to gain ground, while other product areas like moisturisers and anti-agers also hold much more room for expansion.
The development of new styling agents is increasingly centred around pomade-style hairdressing. This trend has created fertile ground for innovation and the launch of new brands.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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