Price will continue to be the main driver of value sales, especially for products such as bath and shower. As such, players will offer frequent discounts and promotions.
Players perceive men’s grooming as having potential for growth, especially among younger men and campaigns and new products launches will increase awareness over the forecast period. In particular, mass men’s skin care has potential for growth.
Despite the consumer base mainly demanding basic, generic and affordable products, men’s grooming is expected to become more segmented and specialised over the forecast period. Specialised men’s grooming products are expected to consolidate, with global personal self-care and wellbeing trends predicted to have a positive impact on demand for these products.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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