Sales of men’s grooming are anticipated to rise in 2025 in current value terms, with this upward trajectory expected to continue throughout the forecast period. Men’s bath and shower products are expected to record strong volume growth, with value sales increasing at an even faster rate.
Men’s skin care has experienced steady growth over the review period, fuelled by the broader male grooming trend and increased awareness. However, by the end of the review period, the momentum behind this trend has begun to wane, and more moderate growth is anticipated over the forecast period.
The decline in men's shaving products, primarily due to the trend of non-shaving, is expected to reverse somewhat over the forecast period. This will be driven by the trend of a polished and well-groomed appearance, which may lead to a renewed interest in shaving as part of a neat and refined aesthetic.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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