Sales of men’s grooming are expected to rise in current value terms across the forecast period, with men’s fragrances set to be the most dynamic category. This product segment will be a strong growth driver, benefiting from increased advertising efforts and a growing consumer willingness to invest in high-quality scents.
The future of men's grooming in Hungary is expected to see a rise in the number of barber salons. In recent years, there has been a noticeable shift from a traditional focus on just haircuts and shaving to a broader emphasis on male-specific personal care services at these establishments.
Sustainability and multifunctionality will drive new product innovations, with brands increasingly focusing on eco-friendly packaging, natural ingredients, and hybrid products that serve multiple purposes.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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