Men’s grooming looks set to continue its positive growth throughout the category except in products dedicated to shaving, which will continue to suffer. However, products designed for beards and facial hair are making up for some of this decline.
Social media and digitalisation are behind some of the ongoing changes in men’s grooming as consumers turn online to get targeted and personalised advice for their purchases. AI and VR are increasingly used for trying on cosmetics, which may be more intimidating for many men who are unfamiliar with these types of products.
Men’s hair care differs from women’s in that men tend to have shorter hair and more dandruff, so innovation is likely to focus on developing more products designed to address these issues. The concept of skinification for men’s hair care is not quite as relevant it is for women’s, but more technical products will be seen - particularly those dealing with hair loss.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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