Men’s grooming is expected to see a moderate retail value CAGR at constant 2024 prices in Singapore during the forecast period. However, whilst men’s fragrances and men’s shaving are expected to maintain their solid growth trends, men’s toiletries is set to see little movement in sales, due to the continued popularity of general rather than male-specific products.
Although Singapore’s rising cost of living is affecting discretionary spending, many younger men still value wellness, and are open to investing in self-care when they see clear returns such as improved skin health or enhanced confidence. This mindset opens the door for “premiumised mass” products, or higher-end mass products, which strike a balance between affordability and an elevated positioning.
In the forecast period, innovation in men’s grooming will increasingly hinge on clear, effective communication of benefits – going beyond mere packaging revamps. Modern consumers crave transparency, so brands that detail product ingredients, sourcing, and targeted benefits set themselves apart.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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