In the face of economic challenges, brands are adapting strategies to tap into the growing men's grooming market in Kenya, for example by emphasising active ingredients and product efficacy in a move away from traditional masculinity stereotypes. Despite a rising awareness of skin care importance, local men prefer a minimalist approach and are increasingly focusing on evidence-based products like retinoids with added benefits.
Men's grooming is witnessing a shift away from traditional razors, primarily driven by concerns related to skin irritation and bumps. This trend, anticipated to persist into the forecast period, is also attributed to the high cost of premium razors such as Gillette, that pledge a bump-free shaving experience.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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