Men’s grooming is set to see a low retail volume CAGR, and a higher current value CAGR in the forecast period. Men’s skin care and men’s hair care are set to experience solid growth rates.
The lines between health, beauty, and wellness continue to blur. Many brands have jumped on this trend, adding ingestible beauty products – supplements targeting specific beauty concerns – to their offerings.
Consumers are purchasing varieties of deodorants based on specific situations and purposes. This trend has led to the rise of “deodorant wardrobes”, with people using different deodorants for different needs in terms of sweat control and scent matching.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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