Men’s grooming in Romania is expected to witness flat volume growth in the upcoming period due to lower consumption of men’s shaving. Nonetheless, robust growth is predicted in value terms, with growth expected across all the main categories – men’s shaving, men’s toiletries, and men’s fragrances.
In anticipation of growing demand, new product launches will be more visible in the premium segment. Consumers tend to be more brand loyal in the mass segment, whilst there is greater scope for smaller brands to compete in the premium segment.
Romanian consumers will continue to be highly price-sensitive in the forecast period. Bigger packages offering greater value-for-money are expected to become more popular and readily available.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!