Men’s grooming is anticipated to enjoy positive growth during the forecast period, with several members still being immature. Further, premium men’s grooming, which saw sluggish growth in 2024, will pick up during the forecast period thanks to increased manufacturer activity.
Men’s skin care will also see healthy growth rates in the forecast period, still being immature. Finnish men are increasingly interested in trying out skin care products from affordable ranges and then moving on to pricier options when they are familiar with the product type.
More narrowly targeted brands and products will enter the competition during the forecast period. In 2024, Nivea Men included a men’s anti-age line extension, and several natural brand manufacturers extended their portfolios to men’s grooming – including, for example, Madara HIS and Lavera Man.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!