Sales of men’s grooming products are expected to continue to grow in Ukraine over the forecast period. Firstly, the war is expected to come to an end and, consequently, life is set to return to something like normal.
While men’s shaving will remain key to the overall men’s grooming category, growth is likely to be constrained by some consumers returning to growing beards, a trend that has been undermined by men serving in the military. Peacetime would provide men with the opportunity to return to the trend.
The success story of Old Spice indicates that men’s grooming products do not need to engage in subtle innovations and marketing campaigns. Much demand remains fairly traditional, with consumers preferring an old-fashioned approach with clearly masculine scents, large packaging and straight forward advertising.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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