Price stabilisation and the waning effects of the inflation crisis are certainly going to help wine to perform better over the forecast period than it did in 2023 (and in 2022, if we only consider the off-trade channel). However, maturity will continue to be an issue, alongside a generational change when it comes to wine consumption habits.
The aperitivo trend is set to remain very important over the forecast period, and it will continue to positively affect demand for sparkling wines overall, and for easier to drink wines within still red and still white wine. However, as the effects of the inflation crisis gradually wane, the habit of aperitivo consumption is likely to shift more and more from at-home occasions to out-of-home occasions.
Interest in local products featuring natural ingredients and less interventionist wine-making techniques (such as natural and refermented) is likely to continue growing over the forecast period. This is likely to encourage new launches in this area with claims such as organic also likely to take hold.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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