Sales of wine in Australia are expected to continue declining in total volume terms during the first two years of the forecast period, driven by the growing trend of alcohol moderation and shifting consumer preferences towards alternative beverages. Additionally, Australia’s ongoing cost of living crisis is likely to contribute to this downward trend.
Wine drinking in Australia has been falling steadily, but there are still ways for wine to maintain its importance in the market. Other sparkling wine, in particular, looks set for solid growth over the forecast period.
Australian wineries are embracing technology to enhance both efficiency and sustainability. Treasury Wine Estates (TWE), for instance, has invested AUD10 million in a fully automated barrel hall in the Barossa Valley, utilising driverless forklifts and custom software to improve production efficiency by up to 60%.
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Understand the latest market trends and future growth opportunities for the Wine industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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