The challenges that wine in Brazil has been facing are unlikely to wane over the forecast period. Climate issues are likely to aggravate, and economic uncertainty is not expected to ease.
Competition in wine is likely to intensify, and prices are likely to become an even more important factor driving consumers’ choices, especially with the potential implementation of new tax frameworks over the forecast period. Therefore, an increasing number of Chilean wines are expected to expand their presence in Brazilian retailers, offering a good balance between price and quality and consequently further strengthening competition with economy and mid-priced wine.
Investments in the online ecosystem are likely to emerge across some wine companies. In addition, e-commerce sales of wine are expected to continue to grow, particularly among experienced consumers who are already familiar with the drink and aware of the brands and wine specifications they prefer.
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Understand the latest market trends and future growth opportunities for the Wine industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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