The wine category in Malaysia is expected to witness a modest volume decline in 2025, with only limited growth projected over the forecast period. This subdued outlook reflects ongoing challenges for the wine category, including strong competition from other alcoholic beverages and the premium positioning of wine in the local market.
Wine subscription services and loyalty programmes are gaining traction in Malaysia, offering a convenient and personalised way for consumers to explore new wines while fostering brand loyalty and recurring revenue for retailers. Subscription packages are increasingly popular among regular wine consumers who value convenience, discovery, and curated experiences.
Zero-alcohol wine is emerging as a promising segment in Malaysia’s beverage landscape, driven by the rising popularity of alcohol-free lifestyles and the growing demands of health-conscious young adults. Mindful drinking is on the rise among younger generations who are increasingly prioritising wellness, mental clarity, and social inclusivity.
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Understand the latest market trends and future growth opportunities for the Wine industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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