Wine is expected to return to moderate total volume growth in Singapore over the forecast period, with increases expected both on-trade and off-trade. Still red wine is expected to maintain its lead in terms of sales within still light grape wine.
Wine is expected to continue its trend towards premiumisation in the forecast period, despite inflationary pressures. While some consumers are trading down to more economical wines, or even switching to beer and RTDs to manage their expenses, many are opting to drink less, but better.
Non alcoholic wine is set to see total volume growth from a low base in Singapore in the forecast period, as local consumers increasingly consider alternatives to more established options. Sales of non alcoholic wine remain relatively muted compared with other non alcoholic categories, with only a few smaller brands, such as J.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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