Wine in Belgium

June 2025
Select Country Report
EUR 1,125
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Wine industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wine industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Wine in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wine in Belgium?
  • Where is consumer demand for Wine focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Belgium?
  • How are products distributed in Belgium?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Wine in Belgium - Category analysis

KEY DATA FINDINGS

Wine faces continuous decline due to complex range of factors
Innovation focuses on packaging developments
E-commerce is growing, but supermarkets holds sway
Gloomy outlook ahead for wine in Belgium
Demand for fruitier and lighter wines set to increase
Sustainability trend will drive innovation in packaging in the years ahead
Table 1 Sales of Wine by Category: Total Volume 2019-2024
Table 2 Sales of Wine by Category: Total Value 2019-2024
Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

Alcoholic Drinks in Belgium - Industry Overview

Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban.
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 42 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
Download table of contents
The following categories and subcategories are included:

Wine

    • Port
    • Sherry
    • Vermouth
    • Other Fortified Wine
    • Apple Wine
    • Bokbunjaju
    • Cheongju
    • Chinese Wine
    • Economy Rice Wine
    • Fortified Fruit Wine
    • Fruit and Berry Wine
    • Fruit and Herbal Wine
    • Fruit and Honey based Wine
    • Fruit Wine
    • Lower Mid-Range Rice Wine
    • Non-Grape Dessert Wine
    • Premium Rice Wine
    • Sake
    • Takju
    • Upper Mid-Range Rice Wine
    • Yakju
    • Yellow Wine
    • Other Non-Grape Wine
    • Champagne
    • Other Sparkling Wine
    • Still Red Wine
    • Still Rosé Wine
    • Still White Wine
  • Non Alcoholic Wine

Wine

This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Wine research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587