Wine is expected to see further volume decline in the US over the forecast period. The category will continue to face significant structural challenges, with fundamental shifts in consumer behaviour and industry limitations constraining recovery prospects.
Sustainability and locality will become increasingly critical differentiators for wine brands seeking to maintain relevance in a contracting market, particularly as they compete for the attention of values-driven consumers who have numerous beverage alternatives. Throughout the forecast period, wineries that successfully combine authentic sustainable practices with compelling local terroir stories will carve out defensive positions in an otherwise challenging landscape.
Wine companies' innovation efforts will increasingly focus on wine-based RTDs and cannabis-infused alternatives, potentially accelerating consumer migration away from traditional wine and further undermining the core category's prospects. As wine producers chase evolving consumer preferences for convenience, lower alcohol content, and novel experiences, their innovations have the potential to primarily benefit competing beverage categories rather than strengthening wine's market position.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!