Wine is expected to register further healthy volume growth over the forecast period and local player Bacchus will continue to regularly launch new offerings, both in still and sparkling wine. Wine is also increasingly popular among younger consumers of under 30 years-of-age, who are looking for new taste experiences, rather than drinking to get drunk.
There will be little growth in non/low alcohol wine, unlike the non/low alcohol trend seen in beer. Health trends or religious factors have not led to much interest to lower alcohol wine.
Vermouth is facing challenges and is projected to see the slowest volume growth. Its primary consumer base are women and they are increasingly opting for alternative such as cocktails and sparkling wine, which will result in a shift away from Vermouth.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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