Until a few years ago, vermouth was primarily associated with an older demographic due to its production using lower quality ingredients. This perception shifted dramatically when renowned sommeliers began crafting vermouth with high-quality ingredients, initiating a process of premiumisation that attracted a younger audience and turned vermouth into a trendy drink.
Wine tourism has been a growing trend in Uruguay, particularly in the post-pandemic period, targeting both local and international visitors, especially from Brazil. Increasingly, wineries are focusing on this business to introduce their products to new consumers.
The National Institute of Viticulture (INAVI) launched a sustainable viticulture seal to identify wines made from grapes sourced from the National Sustainable Viticulture Programme. This programme promotes environmentally respectful viticulture practices, such as minimising synthetic product use for vineyard health, reducing fertilisers, and addressing health care for workers and their families.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!