The increase in the number of wine subscription services locally will continue to attract consumers, serving as an important introduction to wine for prospective drinkers. During the pandemic, subscriptions were viewed as a way for local consumers to enjoy the comfort of a glass of wine at home, and their strong performance has a noticeable uptick in the number of services offering a subscription box, from just two in the past to a significantly larger number by the end of the review period.
Hong Kong’s consumers are shifting from wines that are widely available commercially to options with a more premium positioning, as well as being sourced from up-and-coming regions such as Africa. The local consumption culture has gradually evolved into one where consumers are searching for new experiences and flavour profiles, and thus distributors and on-trade outlets have begun to stock wines from other regions that are not traditionally famous for producing these alcoholic drinks.
The tastes of Hong Kong’s wine drinkers as a whole will continue to evolve over the years, although two of the most prominent trends to influence their purchases are sustainability and health awareness. As the local market continues to evolve, consumers are becoming increasingly selective and fastidious when choosing wine, leading to a growing number to focus on low-intervention and organic wines from different regions.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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