The wine market in the Philippines is set for further expansion during the forecast period, thanks to the anticipated recovery of the economy and a commensurate rise in disposable incomes. At the same time, incumbent players such as Bel Mondo Italia Corp and Emperador Distillers will look to build their distribution in modern retail channels to maximise access to potential customers.
E-commerce is expected to grow in importance in terms of the distribution of wine over the forecast period, alongside the evolving digital economy. Growth will also be spurred by increasingly hectic lifestyles of consumers, for whom online stores such as Boozy and Winery.
As in other alcoholic drinks, there will be an increasing interest in non-alcoholic wine, in keeping with the growing desire of consumers to socialise while staying sober. The market leader, Bel Mondo Italia, has been looking to increase the visibility of its non-alcoholic Sparkling Strawberry Wine in e-commerce and modern retailers and other players are expected to follow suit, thereby cementing a positive forecast for non-alcoholic wine, moving forward.
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Understand the latest market trends and future growth opportunities for the Wine industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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