Sentiment in early 2025 remains cautious, with forecasts pointing to further declines in terms of total volume sales throughout the forecast period. Per-adult consumption has halved since 1970 - from 100 litres to roughly 50 litres in 2024 - as consumer preferences shift toward lighter, sometimes non-alcoholic beverages and a ‘drink less but better’ ethos, especially among millennials.
The French wine market remains highly fragmented with weak brand equity, apart from sparkling wine labels. Castel Frères leads companies early 2025, leveraging a diversified portfolio across subcategories, markets and price tiers.
Low alcohol and non alcoholic wines, once the preserve of specialists, are attracting major producers from Bordeaux, Languedoc-Roussillon and Côtes-du-Rhône AOCs. As in 2024, these operators are likely to lower alcohol levels in new launches from 12% to 9%, then 6% and ultimately 0%.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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