Oral care is set to return to growth in the US in retail volume terms in the forecast period, along with maintaining solid current value growth. With the appetite for premium oral care products expected to show strong staying power over the forecast period, brands have begun to look for innovations that diversify their product portfolios and cater to consumers’ increasing investment in oral health.
According to the Centers for Disease Control and Prevention (CDC), by the age of eight, over half of US children have had a cavity in their primary teeth (baby teeth). Similarly, the CDC reports that on average, over 34 million school hours are lost each year because of unplanned dental care.
Throughout the beauty and personal care industry, persisting scrutiny of ingredient labels by consumers, and a heightened focus on sustainability are expected to hold firm in the forecast period. In response, new and incumbent oral care players alike will continue to answer consumers’ desires for “clean” products that bring both environmentalism and efficacy without harmful ingredients.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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