Oral care will register moderate constant value and volume growth over the forecast period. The drivers of growth in 2024 will continue to boost value and volume sales over the forecast period.
Though still niche, there will be increasing demand for oral care with a more natural and also greener positioning. In terms of toothpaste, there will be increasing demand for plant and herb-based toothpastes.
There will be a degree of premiumisation over the forecast period. Innovation within oral care will revolve around improved formulations which protect teeth from cavities, provide relief for sensitive gums, improved teeth whitening formulas and overall improved oral hygiene and long-lasting freshness.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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