Sales of oral care are expected to rise in current value terms, with electric toothbrushes and electric toothbrush units set to be the most dynamic categories. The adoption of electric toothbrushes will continue to grow, particularly among younger consumers who are attracted to advanced features such as smart/AI-guided brushing and customizable modes.
Consumers will incorporate more oral care products into their routines, driven by increasing awareness of cavity prevention and improved hygiene habits. Even younger generations will actively replace toothbrushes and incorporate additional products, such as mouthwash and interdental brushes, into their daily routines.
Sustainability will become a core driver of product innovation and sales across the forecast period. In response to consumer demands for eco-friendly goods, brands will launch recyclable toothpaste tubes, biodegradable floss, and herbal toothpaste.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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