Steady growth will be fuelled by heightened consumer awareness of oral hygiene, increased disposable income, and a preference for premium and specialised oral care products. Furthermore, the expansion of modern retail channels and e-commerce will support category growth by enhancing product accessibility.
Oral care products that offer specialised benefits and multiple functions are anticipated to outpace the overall market in the upcoming years. This trend is fuelled by a greater understanding of oral health and a growing desire for advanced oral care solutions.
As consumers become more environmentally aware, the demand for oral care products that are both natural and sustainable is expected to rise. Brands will prioritise the development of products incorporating natural and plant-derived ingredients to appeal to health-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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