The oral care market in Guatemala is projected to experience steady, yet modest retail value sales growth (at constant 2024 prices) over the forecast period. Toothpaste, the most widely used product in the category, already enjoys near-universal penetration.
Guatemalans are increasingly adopting aesthetic-driven behaviours when it comes to oral care. While health benefits remain important, there is a growing preference for products that also deliver visible improvements in appearance, especially those that promote dental whitening.
Younger generations of Guatemalans are increasingly open to incorporating technological innovations into their daily routines, and this extends to oral care. As a result, the market is seeing growing availability and visibility of rechargeable electric toothbrushes, especially through major supermarket chains such as La Torre and pharmacy chains like Cruz Verde.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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