Oral care is forecast to witness an uplift in volume growth over the forecast period, driven by rising demand in urban households. The upbeat performance will be driven by premiumisation in toothpaste, the shift to power toothbrushes, and expanding consumer interest in complete oral care routines.
In the upcoming period, a notable shift in oral care will stem from the rising consumer interest around preventative oral care and long-term gum health, especially among ageing consumers. Products that go beyond whitening, focusing instead on sensitivity relief, enamel protection, and gum strengthening, will gain importance.
Oral care in Estonia is expected to see more tech-enabled toothbrushes, enamel-safe whitening systems, and natural ingredient formulas. Power brushes with Bluetooth syncing, app-based brushing feedback, or built-in timers will continue to trickle down into mid-range pricing.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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