Oral care is projected to see healthy growth in retail volume and value (constant 2024 prices) sales in 2025, and over the forecast period, after a challenging year in 2024. Improving employment rates and purchasing power will strongly inform the rebound of oral care, especially in underdeveloped and more expensive categories like mouthwashes/dental rinses and dental floss.
Over the forecast period, Colgate-Palmolive is expected to continue to top oral care through its wide portfolio and strong innovations encompassing cleaner formulations and natural ingredients and claims to offer solutions to specific dental or mouth problems. However, the end of import restrictions is expected to produce a more competitive landscape in the forecast period, compared to the review period.
Despite the improved economic outlook, discounts and price promotions will remain key drivers of oral care sales, particularly in hypermarkets, supermarkets and pharmacies. Additionally, private label is well placed to continue to grow shelf space and retail value share, attracting consumers with low prices yet relatively good quality products comparable to those of the leading brands.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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