Oral care is expected to see further modest current value growth over the forecast period, while sales stagnate at constant 2024 prices. Growth will continue to be constrained by the category’s maturity and ongoing economic difficulties encouraging consumers to look for value for money.
Innovation is set to play an important part in driving the development of oral care sales in the forecast period. Several players were active in this respect at the end of the review period, including Laboratorios Viñas with the Dentiblanc range of tooth whitening products.
The growing popularity of social media, not only amongst Gen Z and Millennials, but also amongst Gen X and baby boomers, is leading to a growing focus on appearance and looks across the full age spectrum. Whiter smiles are becoming extremely popular and new products to satisfy this demand are set to be launched as professional treatments are expensive.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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