Retail value sales of oral care are set to grow slightly in current value terms over the forecast period, but to stagnate at constant 2024 prices. Following consecutive years of strong price rises, prices are set to stabilise in 2025.
As pressure on purchasing power is set to progressively wane, consumers are likely to focus more and more on premium therapeutic/dermocosmetics oral care brands in order to improve their oral care routines. Channels that have been focusing on this product segment, such as health and personal care stores, are likely to benefit from this trend and grow strongly over the forecast period, at the expense of both channels that focus on mass products (supermarkets and discounters) and those that focus on premium products (pharmacies, which tend to have higher prices and less margin for promotional activities).
Belgian residents’ interest in therapeutic oral care products, featuring more specific health and wellness claims, is likely to grow over the forecast period. Manufacturers are likely to try to meet this trend with new launches.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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