Oral hygiene is widely regarded by Slovenian consumers as a vital component of overall health, a perspective that is expected to underpin steady growth in the oral care market in constant value terms (at 2024 prices) over the forecast period. Toothpaste will remain the largest category, while manual toothbrushes will play a central role in overall growth.
Despite inflation and declining consumer confidence, investment in power toothbrushes is expected to continue over the forecast period. However, given their relatively high price point, growth in the early years may be constrained.
The emergence of smart oral hygiene devices is likely to define the next wave of innovation in oral care. These include smart toothbrushes capable of tracking brushing habits, offering real-time feedback, and even connecting users with dental professionals for personalised care and monitoring.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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