Oral care in South Korea is expected to maintain a moderate retail value CAGR at constant 2025 prices in the forecast period. Despite its maturity, toothpaste is anticipated to see the highest growth, driven by players’ new product launches.
Premiumisation is expected to continue in the mature oral care category. While toothpaste brands with a high unit price, such as Rucipello, Euthymol, Marvis, and Dentiste, introduced the premium toothpaste segment in the South Korean market, brands such as Titad are generating entirely new resonance, with trendy designs and branding.
Demand for power toothbrushes is anticipated to continue to increase steadily in the forecast period, driven by consumers’ rising belief in their efficacy. In the past, consumers perceived electric toothbrushes as too harsh on gums and tooth enamel.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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