Sales of oral care in Vietnam are projected to see moderate growth in value terms (at constant 2024 prices) over the forecast period. This steady expansion is expected to be driven by rising disposable incomes and improving living standards among Vietnamese consumers.
Vietnamese consumers are becoming more health-conscious and willing to invest in higher-quality oral care products. This trend is driving the demand for premium and functional products beyond basic toothpaste and toothbrushes.
Following the success of Colgate’s serum toothpaste that was introduced in 2024, more brands are likely to follow suit by developing their own advanced formulas that combine skin care-inspired benefits with oral care. This trend reflects a shift toward multifunctional products that go beyond basic cleaning to offer deep nourishment and protection for teeth and gums.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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