Sales of oral care are expected to rise over the forecast period. Growth will be led by electric toothbrushes and replacement heads, supported by continued product innovation from brands like Philips and Braun.
Dutch consumers are expected to invest more in premium oral care products to support both health and aesthetic outcomes. As awareness of the link between oral and general health increases, consumers will be more inclined to spend on products that offer preventive benefits, such as reducing sensitivity or gum disease.
Retail e-commerce will continue to grow, though at a slower pace than in previous years. This channel will not overtake in-store shopping for everyday oral care products, but it will remain important for high-value purchases such as electric toothbrushes or multi-pack toothpaste offers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Oral Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!