While mass market products will continue to dominate the oral care market in Pakistan, a gradual premiumisation trend is expected over the forecast period. This trend is being driven by urban consumers who are increasingly prioritising advanced benefits, such as teeth whitening, sensitivity relief, and gum care.
Mouthwash is projected to experience modest growth as awareness of oral hygiene increases and more consumers begin to incorporate it into their daily routines. Electric toothbrushes and whitening kits, while still niche, are expected to gain traction among affluent consumers and urban millennials who are seeking more advanced and effective oral care solutions.
Innovation in oral care over the forecast period is expected to focus on developing affordable whitening products and natural/herbal toothpastes that address sensitivity and enamel protection. Companies are also likely to enhance accessibility by offering multipacks and family bundle deals in modern retailers and online.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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