Over the forecast period, oral care is expected to experience positive growth, in terms of both value and volume sales. Slovak consumers are becoming increasingly aware of the importance of a correct and thorough oral care routine in preventing dental issues.
Although value sales for electric toothbrushes slowed in 2024, the subcategory has not yet reached its full potential. Further product innovation is expected to stimulate additional consumer interest and encourage a shift from manual to electric toothbrushes.
Mainstream distribution channels, including grocery retailers and drugstores, continue to be the primary venues for purchasing everyday oral care products such as toothpaste and mouthwashes/dental rinses. This trend is expected to persist over the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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