Value sales of oral care are expected to rise steadily during the forecast period. Growth will remain modest due to the mature nature of the category and ongoing price competition, particularly from discount retailers like Normal.
Electric toothbrushes will be the most dynamic category over the forecast period. The segment continues to benefit from strong dentist endorsement, increasing penetration among younger consumers, and ongoing product innovation.
Beyond electric toothbrushes, peripheral products such as dental floss, interdental brushes, and mouthwash are forecast to grow steadily, albeit from a smaller base. These products benefit from heightened dental awareness and expanding product availability across pharmacies and low-cost retail.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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