In the forecast period, oral care in Singapore is expected to see a solid retail value CAGR at constant 2024 prices above the average for overall beauty and personal care. Although all categories are expected to see growth, it is electric toothbrushes which is set to see the most dynamic performance.
Despite the dominance of heritage brands, there is ample white space in Singapore’s oral care category for up-and-coming players with unique offerings. Products which transcend the usual mint-flavoured toothpaste or standard nylon bristles can carve out a dedicated following.
As the competition heats up, innovation in oral care must extend beyond flashy packaging. Brands are finding success by clearly communicating how their unique formulations, technology, or design features genuinely improve dental health.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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